Sports
Lifeline™ was founded by an extreme athlete, with the needs of all athletes in mind. The number of sports-related injuries has been on the rise, and severe injuries have also been increasing, as extreme sports like mountain biking, motocross, helicopter skiing and skateboarding have become more mainstream. But it’s not just the thrill-seekers who have been pushing the limits of their skills and safety. Team sports, like American football and ice hockey, have also been growing in popularity, which presents new safety and health concerns both to the professionals and the youth athletes alike. Much of the focus has been on the dangers of concussions and brain injury— and the need for better helmets and new league rules that provide improved protection. However, impact trauma to the rest of the body has also become more serious, while solutions are slower to be developed.
The first step in addressing this trend is better training techniques that help avoid injury in the first place— followed by better protection, to reduce the chance of serious injury when impact cannot be avoided. Better training techniques, supported by wearables that record data about an athlete’s movements and actions, are beginning to embed real science and data into injury prevention and care. This information, collected and cross-reference, offers real advancements in improving athletic performance and longevity. But athletes learn by action, which inevitably leads to falls and injuries.
Lifeline™ is designed with multi-variable and complementary technology that protects athletes with best-in-class material science, captures the specific location and health impacts of injury through sensors embedded in the protective clothing and gear, while being able to transmit the location and condition of an injured athlete, in order to get the right help to the right place in time to reduce trauma, or even save life.